social marketing

Preferred Label : social marketing;

MeSH definition : Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.;

MeSH synonym : marketing, social;

Wikipedia link : https://en.wikipedia.org/wiki/Social marketing;

Details

Origin ID

D040241;

UMLS CUI

C0037424;

Allowable qualifiers
- ethics [MeSH Qualifier]
Automatic exact mappings (from CISMeF team)
- Awareness raising [ICHI action]
Currated CISMeF NLP mapping
- professional image [Q-code]
Record concept(s)
- social marketing [MeSH concept]
Semantic type(s)
- Occupational Activity [UMLS semantic type]

Keyword's position in hierarchy(ies) :

Main resources

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