Direct-to-Consumer Advertising

Preferred Label : Direct-to-Consumer Advertising;

MeSH definition : Advertising that directly targets consumers of certain products such as pharmaceuticals.;

MeSH synonym : Advertising, Direct-to-Consumer; Direct to Consumer Advertising; Direct-to-Consumer Marketing; Direct to Consumer Marketing; Marketing, Direct-to-Consumer;

Wikipedia link : https://en.wikipedia.org/wiki/Direct-to-consumer advertising;

Details

Origin ID

D000067088;

UMLS CUI

C4042870;

Allowable qualifiers
- classification [MeSH Qualifier]
- economics [MeSH Qualifier]
- ethics [MeSH Qualifier]
- history [MeSH Qualifier]
- legislation and jurisprudence [MeSH Qualifier]
- methods [MeSH Qualifier]
- standards [MeSH Qualifier]
- statistics and numerical data [MeSH Qualifier]
- trends [MeSH Qualifier]
Currated CISMeF NLP mapping
- Direct-to-consumer advertising [Terme SASMAG]
Record concept(s)
- Direct-to-Consumer Advertising [MeSH concept]
Semantic type(s)
- Occupational Activity [UMLS semantic type]
UMLS correspondences (same concept)
- Direct-to-consumer advertising [Terme SASMAG]

Keyword's position in hierarchy(ies) :

Main resources

You can consult :

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