The television education program in the Ivory Coast is part of a large national program of educational reform; the objective is to improve the efficiency of the education system, with the following principles: discover realistic methods of elite selection and staff training, as well as information and broadcasting techniques which allow the whole population to feel integrated and to take an active part in the efforts of the politicians. Education in the Ivory Coast has 4 main characteristics: low school attendance, insufficient profit, underqualified teachers and inadaptation of education to the socio-economical needs of the country. The 1st step of the installation of educational television was the official adoption of television in 1968. The 2nd step was the opening of the 1st television classes in 1971. Finally the 3d step was the extension of the television education program to the adults in 1973. This program became operational in the beginning of 1974-5. The objectives are to undertake an educational action which would allow all rural and urban people to understand the developmental actions and to participate to the improvement of their condition; to modernize and improve the standards of life for the rural population; to valorize agricultural work; to inform the population on the administrative and political structures of the country and on its goals; to make television more profitable. These objectives set the educational action in the context of the present policy of development, without establishing precisely its content. Its range is very wide as its main goal is to sensitize the population to the themes of national development and political orientations. The programs broadcasted concern agriculture, health, hygiene. The public consists of adults and young people, rural for the most part, and who have no contact with the school program. There is a contradiction in the program: it aims at a wide public and tries to obtain mass participation, while it rests on a centralized organization which was created by the government and is controlled by its agents in the framework of the school system. Educational technology hence becomes a tool in the hands of the State, to impose its own idea of development. The "peasant mass" observes a sort of passive resistance: it is not motivated by these programs which are not adapted to specific groups. The equipment is provided by France; the program also receives technical assistance from several international organizations. Modern technology is acquired at the cost of a reinforcement of economic and cultural dependence: television reaches the bush accompanied by American and French series and the western cultural values.